Jim’s Platform for Pocatello
Building a More Livable, Affordable, and Prosperous Community
HOUSING THAT WORKS FOR WORKING PEOPLE
Everyone Deserves a Place to Call Home
Too many of our neighbors face impossible choices—paying too much for rent or being forced to leave Pocatello altogether. Housing isn't just a real estate issue—it's about whether young families can build their lives here and whether our kids can afford to come home after college.
Modernize Zoning Rules: Update our regulations so builders can create the housing people actually need—townhomes, small apartments, starter homes that don't require two full-time incomes just to qualify.
Streamline Permitting: Cut red tape and bureaucracy that drives up costs passed along to renters and buyers. We can speed up approvals without compromising safety or quality.
Use Every Available Tool: Chase state housing trust funds, public-private partnerships, and local housing option taxes to bring down housing costs and increase availability.
Measure Real Results: Success means rent that doesn't eat half your paycheck and young professionals choosing to stay because they can afford to build a future here.
BACKING OUR FIRST RESPONDERS
Safety You Can Count On
Our police officers, firefighters, and EMTs are dealing with more calls and more complex challenges, often with outdated equipment. We can't ask them to do more with less forever.
Equipment That Works: Fire trucks that start when lives are on the line. Ambulances that can handle today's call volume. Protective gear that actually protects.
Competitive Pay and Benefits: It costs more to train new officers and firefighters than to keep the experienced ones we have. Good wages and benefits are the smart financial choice.
Fight the Opioid Crisis: Equip every emergency vehicle with naloxone and partner with health organizations so people get treatment, not just repeated trips to jail or the emergency room.
Track Performance: Monitor response times and staffing levels, and fix problems fast when we spot them.
KEEPING CONTROL LOCAL
Pocatello People Making Pocatello Decisions
Pocatello knows Pocatello's needs better than politicians in Boise or Washington. We need to protect our ability to make decisions that fit our community's values.
Defend Local Authority: Push back when state politicians try to tell us how to run our city—whether it's about housing policies, public health measures, or local budgets.
Smart Partnerships: Work with state and federal partners when it benefits our community, chasing every grant dollar that helps Pocatello while maintaining control over our own decisions.
Accessible Government: City meetings that working people can actually attend, information that's easy to understand, and multiple ways for residents to have their voices heard.
Accountable Leadership: Answer to Pocatello voters, not political parties or outside interests. Every decision based on what's best for our community.
TRANSPARENT LEADERSHIP AND SMART SPENDING
Your Tax Dollars Should Work as Hard as You Do
Before we talk about pay raises for politicians or rebranding campaigns, let's make sure our police and fire departments have what they need, our streets are maintained, and our water runs clean.
Core Services First: Police, fire, roads, and water systems come before flashy projects. Everything else is secondary.
Open Books, Open Doors: Every major spending decision gets discussed in public, with time for residents to weigh in before votes are cast. Monthly coffee hours and quarterly town halls keep communication flowing.
Pursue Outside Funding: Aggressively pursue federal and state grants to pay for infrastructure upgrades without raising your taxes.
Plan Ahead: Build healthy reserves and plan long-term to avoid sudden tax increases or emergency budget cuts.
The test for every spending decision is simple: will this make life better for the people who live and work in Pocatello?
CREATING OPPORTUNITY FOR WORKING FAMILIES
Building an Economy That Works for Everyone
When families struggle, businesses struggle. When families thrive, the whole community benefits. We need to address the challenges holding back our entire economy.
Solve the Childcare Crisis: We have licensed childcare space for fewer than half the kids who need it. Fix zoning rules that make it hard to open new centers, create loan programs for quality providers, and bring in state and federal funding to make care more affordable.
Support Good Jobs: Attract businesses that offer real career opportunities, support existing employers as they grow, and connect Idaho State University's programs with local employment opportunities.
Help Small Business Thrive: City government should be a partner, not an obstacle. Reasonable regulations, efficient permitting, and policies that help small businesses compete and grow.
Family-Friendly Policies: Every city decision should help working families build good lives in Pocatello—from housing to transportation to recreation.
SMART GROWTH AND ENVIRONMENTAL STEWARDSHIP
Protecting What Makes Pocatello Great
Pocatello's natural beauty and outdoor opportunities attract businesses and residents. Smart environmental policies are good for our economy and quality of life.
Green Infrastructure: Include green spaces, walking paths, and tree-lined streets in new developments. Create transportation options that reduce traffic and promote healthy lifestyles.
Protect Our Resources: Maintain high standards for clean air and water—they're economic assets that attract businesses and residents.
Outdoor Recreation Economy: Expand trail systems, improve parks, and market Pocatello as a destination for outdoor enthusiasts who bring tourism dollars to our local businesses.
Environmental stewardship and economic growth go hand in hand when we plan thoughtfully and invest in our community's natural advantages.
Environmental stewardship and economic growth go hand in hand when we plan thoughtfully and invest in our community's natural advantages.
FAQs
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I'm running because Pocatello gave me opportunity when I took that leap of faith back in 2018, and now I want to give back. Building Dude's Public Market taught me what it's like to navigate city bureaucracy, deal with delays that cost real money, and push through challenges when everything seems stacked against you. I've seen how city decisions ripple through people's daily lives—from permitting processes that make it harder to start a business to housing policies that price out working families.
This isn't about political ambition—it's about civic responsibility. Just like my grandfather who served in the Navy during World War 2 and was a Pearl Harbor survivor, I believe we each have a duty to step up when our community needs us. If not me, then who? If not now, then when?
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Housing, hands down. I've watched friends and employees struggle to find affordable places to live, and some have had to leave Pocatello altogether—not because they wanted to, but because they couldn't afford to stay. When a teacher or a nurse can't afford to live in the community they serve, something's broken.
But it's not just about individual hardship. When housing costs eat up too much of people's paychecks, they have less money to spend at local businesses. When young professionals leave because they can't afford to buy a home here, we lose the talent and energy that drives economic growth. Housing affects everything.
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We need to treat housing like the infrastructure issue it is, not just let the market sort it out. That means updating our zoning rules so builders can actually build the housing people need—starter homes, townhomes, small apartments that don't require two six-figure incomes to afford.
I've dealt with city permitting firsthand, and I know how red tape drives up costs that get passed to renters and buyers. We can streamline approvals without cutting safety corners—we just need the will to do it.
We also need to chase every available dollar—state housing funds, federal grants, public-private partnerships. And if the legislature gives us tools like local housing option taxes, we should be ready to use them smartly.
The goal isn't ribbon cuttings or press releases—it's people being able to afford homes in the community where they work.
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Transparency and accountability. People are tired of being surprised by budget decisions or finding out about major changes after the fact. I'll make sure residents know what's happening before votes are cast, not after.
That means bringing back robust public comment opportunities, hosting regular coffee hours where anyone can talk to me directly, and making sure city information is actually accessible to working people—not buried in jargon or scheduled when most folks can't attend.
Trust takes time to build, but it starts with showing up and being straight with people about what we're facing and what options we have.
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I've built a business from scratch in downtown Pocatello, which means I understand both the challenges entrepreneurs face and how city policies affect real operations. I've navigated permitting, dealt with unexpected delays that cost real money, and learned how to keep going when everything seems to be working against you.
Running Dude's Public Market has also taught me about managing budgets, making tough choices about where to spend limited resources, and being accountable to the people counting on you—lessons that apply directly to city government.
I've also seen how city decisions affect people's daily lives, from the small business owner trying to get a permit to the employee who can't find affordable housing. That proximity to real challenges facing real people is what drives my commitment to practical solutions over political posturing.
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I support Bicycles for Recovery, Boys & Girls Club of Southeast Idaho, Neighborworks, Pocatello Free Clinic, Sagebrush Steppe Land Trust, Senior Activities Center, Southeast Idaho Council of Governments, Inc., Southeastern Idaho Community Action Agency, The Idaho FoodBank, Zoo Idaho, and many other agencies doing good in Pocatello.
These organizations strengthen our community from the ground up. They tackle real challenges—from food insecurity and housing to youth development and environmental conservation—that affect people's daily lives. When these groups succeed, our whole community benefits from a stronger social safety net, better opportunities for families, and a higher quality of life that attracts businesses and residents.
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Pocatello's natural beauty and outdoor recreation opportunities are economic assets, not just nice-to-haves. People choose to live and locate businesses here partly because of our access to hiking, fishing, and outdoor activities.
Smart environmental policies support economic growth. When we include green spaces in new developments, we make neighborhoods more attractive and valuable. When we expand trail systems, we create amenities that attract visitors who spend money at local businesses.
Clean air and water aren't luxuries—they're basics that help us compete for businesses and residents. We can maintain high environmental standards while supporting responsible development that creates jobs and opportunity.
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Growth and conservation aren't opposites—they work together when we plan thoughtfully. Expanding our trail systems and protecting green spaces actually supports economic development by making Pocatello more attractive to businesses and residents.
The key is being strategic about how we grow. Instead of sprawl that eats up open space, we can encourage development that includes parks, walking paths, and connections to our existing outdoor amenities.
We should also market our outdoor recreation assets more aggressively. When people come here to hike or fish, they eat at our restaurants, stay in our hotels, and sometimes decide to relocate their businesses or families here.
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The biggest obstacle is short-term thinking. Environmental planning requires looking beyond the next budget cycle or election, and that's not always popular when people want immediate results.
There's also sometimes a false choice presented between environmental protection and economic development. The reality is that clean air, clean water, and outdoor recreation opportunities are what attract the kinds of businesses and residents that drive long-term prosperity.
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We need to expand and maintain our trail systems, make sure our parks are accessible to people with disabilities, and create transportation options that help people get to outdoor recreation areas without needing a car.
I'll also work to secure funding—through grants and partnerships—to improve trail maintenance and add new connections between neighborhoods and outdoor spaces.
And we need to make sure new developments contribute to public outdoor access, not just consume it. That means requiring developers to include green space and trail connections as part of their projects.
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Sustainable development means building in ways that make economic sense long-term, not just maximizing short-term profits. That includes encouraging mixed-use development where people can walk to work and shopping, requiring new projects to include green infrastructure, and making sure growth pays for itself through adequate impact fees.
We also need to focus development in areas where we already have infrastructure instead of sprawling into areas where we'd have to build new roads, water lines, and sewer systems from scratch.
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Every major policy decision should include an honest assessment of how it affects different neighborhoods and income levels. Too often, environmental problems get concentrated in areas where people have less political power, while environmental benefits flow to wealthier neighborhoods.
When we're planning new developments, improving transportation, or locating city facilities, we need to make sure all residents have access to clean air, clean water, green spaces, and economic opportunity.
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Regular communication through multiple channels—monthly coffee hours, quarterly town halls, social media updates, and email newsletters. But most importantly, I'll schedule these at times when working people can actually attend, not just during business hours.
I'll also work to make city information more accessible—plain-language budget summaries, clear explanations of what decisions mean for residents, and multiple ways for people to provide input before votes are taken.
Democracy works best when everyone can participate, and that means removing barriers that keep people from having their voices heard.
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I don’t approve of it.
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I don’t approve of it. Real Estate is often the largest portion of someone’s individual wealth, I think that should be protected and not be taxed when sold or transferred. Need to always incentivize home ownership in any tax laws created or proposed.
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I don’t approve of it in general but in some circumstances it makes economic sense such as for a resort town but only on tourist related purchases.
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I live and die by the Homeowner exemption and I am in favor of modifying it.
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I think the max needs to be raised to $200,000 to better reflect the changes in home values statewide
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I’m open to it if it increases voter turnout and participation.
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Livability, Affordability and Job Growth. The city needs to continue to improve the city's livability such as continuing the Portneuf river green way making it walkable from south of town through historic downtown Pocatello. Keep investing in our parks and our schools to be the best in Idaho. Affordability on a macro-economic scale the rising cost of living continues to rise faster than the wages of our residents. We need to take a step back and decide what kind of city we want to be and focus on fostering the influx of businesses that will create livable wage jobs, especially ones for our ISU graduates that want to stay here. Strategic Job Growth will drive wages up and homeownership up with it.
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I think the future growth of this county is bright my idea is to create a city alliance with all cities and come up with a vision/ plan in partnership with Bannock County on what we want the future of our County to be in 2040 and 2060.
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I think Neighborhood associations need to be part of the discussion in planning a community because planned communities are better. Depending on the association some can have a larger role depending on their expertise or vision.
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WOULD YOU FAVOR, ON A REGULAR BASIS, IDENTIFICATION OF PROPERTY EXEMPT FROM PROPERTY TAXES?
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Under the conditions that it still has a minimum majority of 60% put in place assuming bonds are consistently not getting passed due to be in the low 60% approval range.
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The biggest problem of relevance to GPAR I hope to correct while in office is the red tape for developing and redeveloping in Pocatello. While I believe the planning department has made strides towards making it easier to develop in Pocatello the building department has not. The Building department needs training and guidelines passed by city council to work with property owners looking to redevelop/ remodel existing properties while actually taking into account economic feasibility of bringing properties to current code standards.
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When I think about why I’m running for City Council, I think about my grandfather. He was a Navy veteran, a survivor of Pearl Harbor, and someone who devoted his life to service. Growing up, I always admired that example—the idea that we each have a responsibility to contribute to something larger than ourselves. When I moved to Pocatello in 2018, I came here to work and to build a life. Over time, I did more than that—I built businesses, bought my first home, and became part of this community. I’ve seen firsthand how hard the people of Pocatello work, how much they care about their neighbors, and how much they believe in the future of this city. But I’ve also seen the challenges. Too often, local businesses and entrepreneurs face uphill battles while City Hall chases flashy projects or short-term wins. I know what it’s like to fight through bureaucracy, to struggle against the odds, and to keep going anyway. And I know Pocatello deserves better. That’s why I’m running. It isn’t enough for me to just grow my own business—I feel called to step up and serve. I want to ensure that our City Council represents not just big projects, but the voices of local business owners, families, and residents who are the backbone of Pocatello. I believe we need to make responsible fiscal decisions that focus on long-term strategic growth. We need to create an economy where people can afford to live here, raise their families here, and thrive here. For me, this isn’t just politics—it’s civic responsibility. It’s about honoring the values my grandfather lived by and the city that gave me a home.
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